PPC Advertising Services in the US & Canada | Tech Soft Consultants

Boost your business with expert PPC advertising services tailored for the US and Canadian markets. Achieve immediate visibility and measurable results with Tech Soft Consultants.​

    Drive Immediate Results with Expert PPC Advertising in the US & Canada​

    Partner with Tech Soft Consultants to create targeted PPC campaigns that deliver measurable ROI in the North American market.​ PPC advertising is important for local service businesses of all types even if they are popular because it makes your visibility unique and stay ahead of competitors. PPC gives you the benefit to pay any result such as clicks or conversations at a very low price. You can easily measure return on investment and know how many sales or leads you have. On top, if you new brand you can easily get brand awareness

    Why Business in the USA and Canada struggle with online Marketing

    High Competition
    In Canada and the USA, many businesses focus on online digital marketing. With over 800 million searches a day, competition is tough. Google only shows the top 5 websites on the first pages, so SEO and PPC advertising.

    Low Optimization strategies
    Using the wrong keywords often leads to irrelevant and poor-quality leads, making it harder to rank well.

    Limited Marketing Budgets
    Small businesses often have marketing budgets, which makes it hard to grow their PPC campaigns, without hiring experts their ads don’t reach as many people.

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    Lack of Time and Expertise
    The local businesses without any knowledge to optimize their ads struggle with underperforming PPC campaigns.

    Poor Landing Pages
    When the audience clicks on the landing page after viewing ads. have a slow loading time causing users to learn the page before it appears.

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    Boost Your Brand's Success With Powerful PPC Strategies

      PPC Marketing Comparison: Why Choose Tech Soft Consultants?

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      In-House Marketing

      Typical Marketing Agency

      What Our Content Marketing Services Include

      Pay-Per-Click (PPC) advertising on Google Ads operates through a bidding system where advertisers compete for ad placements based on targeted keywords. Here’s how the process works:

      Keyword Bidding & Ad Auction

      When advertisers create a PPC ad, they select target keywords and place a bid on each. For example, if you bid on “digital marketing services,” you’re telling Google you want your ad to appear when users search for related terms. Google then runs an auction whenever a relevant search occurs.

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      Quality Score & Ad Ranking

      Google assigns each ad a Quality Score (1-10) based on:
      Ad Relevance – How closely your ad matches the search query.
      Click-Through Rate (CTR) – Expected likelihood of users clicking.
      Landing Page Experience – How useful and relevant your webpage is.

      Google multiplies this Quality Score by your bid amount to determine Ad Rank—the higher your score, the better your ad placement, often at a lower cost! 🚀

      Boost Your Business with High-Performance PPC

      Soft Tech Consultants Rating

      4.9/5

      Based on Over 670 Third Party Reviews

      Steps to Launch a Successful PPC Campaign

      PPC Campaign Tailored For US & Canadian Markets

      If your’re new to online advertising all the options avaliable to you can quickly become super overwelming. But if you are small business looking to quickly impact your leads and sales. There are no better method than pay-per-click ads.

      Where should you run your ads?

      Every online adverstising platform offers some form of pay-per-click solution. You can focus of capturing leads via search engines like Google or you can use in-feed ads on social media includes Facebook, Instagram, Tiktok, Linkdin, to capture a targeted audience.

      Target audience Intent

      PPC ads, on search engines respond specifically to intend. The user actively searching for information you well-relevant product or services can be the first result they see.Use tools like Google Keyword Planner to find keywords that your target audience is searching for, especially in the local area of Canada & USA.

      Write Compelling Ad Copy

      Your ad text should be clear, engaging, and action-driven. Include the main keyword, highlight unique selling points, and end with a strong Call-to-Action (CTA) like “Get Started Today!” or “Claim Your Free Consultation.

      Align Landing Pages with Ads

      Ensure that your landing page matches your ad’s promise. If your ad promotes a discount, the landing page should clearly show the offer. A relevant and well-optimized page improves your Quality Score and lowers ad costs.
      Want to improve your PPC results? Contact Tech Soft Consultants today!

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      🚀 Want to improve your PPC results? Contact Tech Soft Consultants today!

      Pay-Per-Click (PPC) Marketing Service Packages

      Basic

      $650

      /Month

      Features

      4.5 (64)

      Advanced

      $950

      /Month

      Features

      4.8 (32)

      Premium

      $1,550

      /Month

      Features

      Recommended

      4.9 (36)

      Our Pay-Per-Click Advertising Services Include

      Campaign Strategy and Planning

      Our pay-per-click marketing agency develops comprehensive PPC campaign strategies tailored to your business goals and target audience, ensuring maximum ROI and performance.

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      Account Setup

      We handle the entire account setup process, including creating and configuring your PPC accounts on various platforms, ensuring a smooth implementation.

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      Keyword Research

      Our team conducts extensive keyword research to identify high-performing keywords relevant to your business, optimising your PPC campaigns for maximum visibility and conversions.

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      Ad Copy Creation

      We craft compelling ad copy that grabs attention, communicates your unique selling points, and drives clicks, resulting in increased traffic and conversions.

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      Landing Page Optimisation

      We optimise your landing pages to improve user experience, increase conversions, and align with your PPC campaigns, maximising the effectiveness of your ad spend.

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      Conversion Tracking and Analytics

      We implement conversion tracking and analyse data to measure campaign performance, identify opportunities for optimisation, and make data-driven decisions for continuous improvement.

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      Frequently Asked Question

      What is PPC advertising, and how does it work?
      PPC (Pay-Per-Click) advertising is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. It works through keyword bidding, where businesses compete to show their ads on search engines like Google. Ads with high Ad Rank (Quality Score × Bid Amount) get better placement.
      How much does PPC advertising cost?
      PPC costs vary based on industry, competition, and chosen keywords. You only pay when someone clicks your ad, and you can set daily or monthly budgets to control spending. Our team at Tech Soft Consultants optimizes bids to ensure maximum ROI.
      How long does it take to see results from PPC?
      Unlike SEO, which takes months, PPC delivers instant traffic once your campaign is live. However, optimizing campaigns for the best CTR (Click-Through Rate) and conversion rates may take a few weeks of fine-tuning.
      What is Quality Score, and why is it important?
      Quality Score (1-10) is Google’s rating of your ad relevance, keyword targeting, and landing page quality. A higher Quality Score leads to lower costs per click (CPC) and better ad placements, maximizing your budget efficiency.
      Why choose Tech Soft Consultants for PPC management?
      We provide data-driven PPC strategies, including keyword research, ad creation, bid management, and performance tracking. Our goal is to maximize your ROI, drive high-quality leads, and reduce wasted ad spend.